Q: What is this whole Kroomsa thingy about?
A: Kroomsa is an independent artists and bands music platform. On Kroomsa, the soundtracks, available for online streaming and download, are embedded with advertisements. The revenue will be generated on per-download and per-play basis and will be shared in a 40-40-20 manner: 40% to the artist/band, 40% to Kroomsa and 20% to an NGO of listener’s choice.
Q: Are the songs legally downloadable?
A: Yes, all the songs are legally downloadable and you may listen to them as many times as you want to.
Q: Are the songs DRM free?
A: Yes, they all are DRM free.
Q: Can I remove advertisements from the songs I download?
A: No, that would be illegal.
Q: I know a band/artist who might be interested in this project, where do I send you their contact details?
A: Please send them to [email protected]
For bands and artists
Q: Do we need to pay to get our songs listed on the site?
A: No, you don’t need to. In fact, our aim is to create a warm relationship with you guys as our livelihood depends on you.
Q: Under which license will be the music protected?
A: We would prefer Creative Commons Attribution-No Derivative Works 2.5 India License. But, if you would like to change the type of the license, we are open to that.
Q: Where would the advertisements embedded? And, of what length?
A: Advertisements will be embedded at the beginning of the song. Typically, advertisements should not be more than 5-10 seconds in length.
Q: When would we get payment? And how much can we expect?
A: We would send you the payment as soon as we ourselves receive it. Before we embed an advertisement into your songs, we would intimate you, and thus you would know the specifics.
Q: What would be embedded if there are no advertisements to be put?
A: Till the time we rope in advertisers for your songs, we would put a simple “Kroomsa.com” at the beginning of the song.
Q: What about the text and image advertisements on the website? Will revenue for that also be shared with us?
A: No, the revenue from text and image advertisements will not be shared with you. However, we would donate 20% of that revenue to an NGO of our choice.
Q: Yes, we are interested in hosting our music on Kroomsa, how do we contact you? What all would you need?
A: Please signup at kroomsa.com/signup or contact us at [email protected] We would need your songs as MP3 files and their respective lyrics and other information We would also need some information on the band/artist and one image/photo of yours.
Q: Where can I put my advertisements?
A: You may put your advertisements in audio format (of 5-10 seconds duration) at the beginning of the songs. You may also put text and image advertisements on the website.
Q: What is the benefit of embedding advertisements in the songs? What is so innovative about this model?
A: The best thing about this model is that once your advertisement has been embedded in the song, every time it is played, be it on listener’s iPod, music system, etc., your advertisement will also be played along with it. Moreover, you will be charged once for the download, but your advertisement will be played again and again, each time the song is played. And as we encourage sharing of songs, your advertisement will also be shared as it is embedded in the song. Now, wouldn’t you call this model innovative?
Q: How much do I have to pay for the advertisements?
A: The specifics can be discussed. But, you will be charged on the basis of per-download and per-play of the song(s) in which your advertisement has been embedded.
Q: I’m interested, how do I contact?
A: Please send us an email at [email protected] or call Paras Chopra at +91-9868221372.